The Simply Group Sees a Huge Surge in Demand for Sledges and Bikinis!

Simply Piste the online snow and ski wear store has seen a huge surge in orders for snow sledges.

(PRWeb UK) 9 January 2010 -- Simply Piste, the online snow and ski wear store, has seen a huge surge in orders for snow sledges. Demand is exceeding availability with their customer services team receiving lots of requests for sledges. Gerrard Dennis the Managing Director said “We have never seen such demand, at times fifty percent of incoming calls are regarding the availability of sledges.” Simply Piste’s sledge suppliers are struggling to meet the sudden demand too. Simply Piste’s management team are working with suppliers to get more sledges into stock to fulfil orders.

Cassie Mahoney, Brand Manger for Simply Piste, said, “I am speaking with our sledge suppliers daily and some stock is now stuck on lorries stranded in snow en route to us!” Simply Piste still have stock of a few models and are advising customers to check their website for availability. However they warn these stocks are rapidy diminishing and cannot be restocked until further sledges arrive."

Whilst the UK is in the grip of one of the most extreme cold snaps in recent history, business goes on for The Simply Group which runs Simply Piste and six other online stores from their base in Whitstable in Kent. Simply Hike, the group’s outdoor clothing and camping store, has also seen a rapid increase in sales of waterproof jackets and fleeces. Gerrard Dennis said, “This cold snap has complimented our pre Christmas sales with the must have present of 2009 for outdoor enthusiasts being a Petzl head torch.”

The Simply Groups’ delivery services are currently still able to make deliveries to most locations. With people at home unable to get to work, they are browsing the internet, making online purchases reassured that most couriers are still getting through.

It appears that a winter wonderland is not everyone’s dream as sales at Simply Beach designer swimwear, bikini and summer fashion store have increased too, indicating that some of us are thinking of warmer times to come! Jo Dennis, Director of Simply Beach commented, “Since the introduction of catwalk video and increased product ranges on the new website we have seen a massive increase in sales of bikinis and beach cover ups.”

Note to editors:

1. The Simply Group is a trading name of Simply Scuba Ltd established in 1995. Currently we employ 24 staff across two locations in Whitstable and Faversham in Kent. Our 7 on line stores turnover around £3.5M with the company still family owned and operated by the founder Gerrard Dennis and his wife Jo Dennis.

2. High resolution images are available upon request

3. The Simply Group, 92-93 John Wilson Business Park, Whitstable, Kent, CT5 3QT. Contact Chris Corfield on Tel. 01227 282808 http://www.thesimplygroup.com